press release

kettle coffee uplifts others as world goes to sh*t

ada, mi – august 2024 – let’s face it: life has been nuttier than a squirrel’s lunch lately, and we’ve all been kicked in the beans more times than we can count. at kettle coffee, we decided it’s time to fight back—with humor, community, and a whole lot of caffeine. introducing our new mission: ‘let’s get through the cray cray together!’ because if the world’s going bonkers, at least we can share a laugh (and a killer cup of coffee) while it happens.

fresh brews & fun vibes :-)

we are bringing this mission to life, starting with our new tagline, “fresh brews & fun vibes :-).” for us, this is more than just a catchy phrase—it’s a way of life. we want to transform your coffee break into a mini-vacation from the stress and chaos of the world. whether you’re dealing with never-ending emails, traffic jams, or just trying to keep it all together, we’ve got your back with coffee that’s as fresh as it is delicious, and a community that’s all about lifting each other up through humor and positivity.

“we’ve been successful as a coffee company, but I still felt something was missing,” says joe capp, co-owner of kettle coffee. “and then it hit me—what we really need is to help people overcome the insanity of the world we live in. coffee is great, but laughter? laughter is essential. that’s why we’re building a community that’s not just about drinking great coffee, but also about supporting each other through the ups and downs with a good dose of humor.”

humor, community, and connection

we have infused every part of our brand with humor, a sense of fun, and interactivity. here are just a few examples:

hilarious product pics & images

we’ve given our product pics a makeover so good, it might just make you spit out your coffee—literally! think we’re exaggerating? check this out: our velvet mocha is proudly dubbed ‘the secret love child of java and chocolate,’ colombian single origin is ‘meet the colombian hottie I was telling you about,’ and arctic breeze boasts, ‘brew so cold, you’ll freeze your beans off.’ and that’s just the tip of the coffee iceberg—we’ve got 30 brews ready to make you laugh and sip like never before.

perk up! our community forum

we’ve created the internet’s coziest coffee corner, filled with topics such as ‘hilarious coffee memes,’ ‘funny stories from the daily grind,’ and ‘joke vault,’ the content on these forums would make any comedian jealous. come for the coffee, stay for the laughs—your sense of humor will thank you! 

chuckles: our laugh-inducing blog

if you like your coffee with a side of laughter, chuckles is your go-to blog. with gems like ‘10 ways to look busy at work’ and ‘never trust a person who doesn’t drink coffee,’ we’re here to make sure your day starts with a smile and a snort of laughter.

perk up! and chuckles are accessible under the community & connect link on our site's navigation menu. although we prefer you buy coffee from us (lol), it's not necessary to be a kettle customer to read perk up! or enjoy the chuckles forum.

sound like fun? join us on this journey to make life a little less crazy and a lot more awesome. swing by, order some coffee on our site, read our blog, and join our online community. your day will thank you.

about kettle coffee

kettle coffee is a family-run coffee company based in ada, michigan, dedicated to delivering the freshest, most flavorful coffee to customers across the country. we roast our beans in small batches to ensure every cup is bursting with rich, full flavors. but we’re more than just a coffee company—we’re on a mission to help people navigate the chaos of daily life with a smile. by building a community that values laughter, support, and, of course, great coffee, we’re creating an escape from the stress of the world, one cup at a time.

for more information or to join the kettle coffee community, visit www.kettlecoffee.store.

media contact: joe capp, co-owner—kettle coffee, info@kettlecoffee.store